Pricing

Never miss another school deadline.

Real-time WhatsApp, SMS and email alerts for every registration, open day and assessment on your shortlist — powered by 150K+ verified data points across 670+ schools, AI-matched to your child. No commission, no bias.

  • Real-time alerts

    WhatsApp · SMS · email · calendar

  • Independent

    Zero commission from schools

  • Data-driven

    150K+ points, refreshed weekly

  • AI fit scores

    Matched to your child's profile

Free

1 child · email-only alerts

For: Just starting research

Free

Best for: First-time look at the field

  • Full school directory & verified profiles
  • Public tools — fees, commute, key admissions dates
  • Email alerts on up to 3 schools
  • 3 AI school matches to test the engine
  • 1 shortlist (up to 5 schools)
  • Side-by-side compare on 2 schools
Most parents pick this

Pro

Per family · up to 2 children

For: One or two children in admissions this year

£20.75/mo

Billed annually as £249

Save £651/yr vs monthly

Miss one 11+ deadline and the year is over

3 days free · cancel anytime · no card to start

Best for: Never miss a deadline, open day or registration

  • Real-time WhatsApp, SMS, email & calendar alerts
  • Deadline tracking for every registration, open day & assessment
  • Unlimited AI school recommendations + fit scores
  • AI prep plan generator — week-by-week, per child
  • Application & shortlist tracker (tasks, status, offers)
  • Rich analytics: results, destinations, scholarships, fees
  • Compare unlimited schools with AI commentary
  • Up to 2 children, one family account
Start 3-day free trial

No card today · cancel anytime · 14-day refund

White-glove

Concierge

Per family · up to 5 children

For: Bigger families or back-to-back cycles

£37.42/mo

Billed annually as £449

Save £1051/yr vs monthly

Replaces a £3,000+ advisory retainer

3 days free · cancel anytime · no card to start

Best for: Larger families who want a human on the line

  • Everything in Pro
  • Up to 5 children on one account
  • 1× 30-min concierge call each month
  • Anytime messaging — typically replied within 48hr
  • Concierge-led onboarding
  • Priority queue for data corrections & support
Start 3-day free trial

No card today · cancel anytime · 14-day refund

Full feature comparison
What you getFreeProConcierge
Children tracked1Up to 2Up to 5
Deadline & open-day alertsEmail only, 3 schoolsWhatsApp + SMS + email + calendarWhatsApp + SMS + email + calendar
AI school recommendations3 totalUnlimitedUnlimited
Fit score (academics + verified data)
AI prep plan generator
Shortlists per child1 (5 schools)UnlimitedUnlimited
Compare schools2 at a timeUnlimited + AIUnlimited + AI
Rich analytics (results, destinations, scholarships)
Application tracker (tasks, offers, deposits)
30-min concierge call1× per month
Anytime messagingHelp centreDirect (~48hr)
Priority data corrections

Plans are per family — Pro covers up to 2 children, Concierge up to 5. 14-day money-back on annual. Cancel anytime, no questions asked. Admissions team? View school pricing

Questions

Straight answers about the plans.

Everything we get asked before parents start the 3-day trial. Still on the fence? Email hello@houseroom.uk — a real person replies, usually same day.

What does Houseroom actually do that a free directory doesn't?+

Directories list schools. Houseroom tracks your admissions year in real time — every registration window, open day, assessment slot and offer deadline for your shortlist — and pings your phone before each one slips. On top of that you get an AI prep plan, fit scores against verified school data, and the application tracker that carries you through to offer day.

How does the AI prep plan generator work?+

Add a child, tell us their current year and target entry point. We generate a week-by-week prep plan: 11+ assessment dates, registration windows, mock-test cadence, open-day priorities, scholarship deadlines, parent admin. The plan adapts as you add schools or change priorities, and the tracker fires reminders against it.

How are matches and fit scores calculated?+

Every school carries a normalised profile across nine pillars (academic, pastoral, results, destinations, scholarships, value, breadth, location, ethos). Your child's profile is scored against each pillar with the weighting you set. Houseroom shows you the reason for every match — no black box.

Is the data really unbiased?+

Schools cannot pay to rank higher. We take no commission, run no ads, and refuse paid placement. Methodology and weightings are published. If a school disputes a fact we correct it from the primary source, not their marketing.

How does the 3-day free trial work?+

Full access to your chosen plan for 3 days. Add your children, run AI matches, build shortlists, switch on alerts, use the tracker and prep plan. Cancel before day three and you're not charged.

Is pricing per child or per family?+

Self-serve plans are per family — Pro tracks up to 2 children on one account, Concierge tracks up to 5. One subscription, however many children you're navigating admissions for.

Pro vs Concierge — what's actually different?+

Both plans get the full self-serve product: real-time deadline alerts on WhatsApp, SMS and email; AI prep plan; fit scores; unlimited matches; shortlist tracker; rich analytics. Pro covers up to 2 children. Concierge covers up to 5 children and adds the human layer — a 30-minute concierge call every month, anytime messaging, priority data corrections, concierge-led onboarding.

Can I switch plans?+

Anytime. Upgrade mid-cycle, you pay the pro-rated difference. Downgrade and you keep your current plan until the period ends. No re-onboarding.

What's the refund policy?+

14-day money-back on annual plans, no questions. Monthly plans cancel instantly and you keep access until the period ends.

Where is school-side pricing?+

Schools have their own pricing page — see /for-schools/pricing. This page is parents only.

Get the deadlines on your phone before they slip.

3 days free on every paid plan — Pro covers up to 2 children, Concierge up to 5. No card to start, cancel anytime, 14-day money-back on annual.